Head - Digital Marketing - Hospital - IIM/IIT

A well known Hospitals is on a look out for Head of Digital marketing.

- Responsible for the Digital Strategy

- Strategize channel/market wise plans in accordance with marketing strategy

- Should be a Growth Hacker

- Owns the responsibility for growth strategies, lead generation and brand building.

- Work closely with the top management to give creative ideas & Innovations to take the brand to next level

- To develop and successfully execute end to end digital marketing and media buying strategies in concurrence with business strategy of the Organization

- Determine the right benchmarks / metrics

- Responsible for all online spends

- Day to day engagement with creative agency, digital & media agency to execute advertising & social media campaigns.

- Deliver comprehensive annual digital marketing campaigns within budget.

- Conceptualizing and implementing outstanding Inbound and Outbound marketing campaigns across all digital channels; Search, Paid Media, Content, e-mail and Influencer Marketing.

- Apply a deep knowledge of technical SEO to maximize the volume of organic traffic and ensure search engine rankings are maintained and improved.

- Create, manage and optimize key metrics to maximize revenue, conversions and

- Partner with cross-functional teams to execute campaigns

- Evaluate the content quality and manage an ongoing process of continual improvement to ensure organic search performance is maximized along with the quality of the user journey.

- Ensure the integrity of the brand is maintained and that all activity conforms to brand guidelines

- Make recommendations for improvements by focusing on the alignment of marketing activities, strategies, and metrics with business goals.

Skills & Experience :

- Minimum 3+ year of hands-on experience in digital marketing.

- Should be a graduate from reputed & Premier institutes (IIT, IIM types preferred)

- Strategic mindset to work independently

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Excellent communication skills, both written and verbal