Head - Digital Marketing - Healthcare Domain - Startup

A Startup client in healthcare domain with dynamic leadership team ex Yahoo and ex Amazon leadership team with top investor's and industry leads in board.

Leadership Team is looking for a dynamic candidate who can execute a very aggressive Marketing & Sales plan to bring the products to the rght audience. This position requires a Hands-On, dynamic individual who thrives in a fast paced, entrepreneurial environment.

Role - Head: Digital Marketing

Responsibilities :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Expertise in strategic digital media planning, buying and analytics

- Design, build and maintain social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

Desired Candidate Profile

Education-

- Preferably a MBA Tier 1 College Graduate with 5-7 years of work experience in online marketing.

- Experience handling B2C clients or have worked in a B2C company.

- Experience from advertising agency companies will be an added advantage.

- Experience from healthcare online companies will be an added advantage.