Head - Digital Marketing - Healthcare/Consumer Durable

Head - Digital Marketing

Job Description :

1) Participate in forming effective paid search strategies

2) Launch and optimize various PPC campaigns

3) Oversee accounts on search platforms (e.g. Google AdWords, Bing, FB)

4) Be involved in keyword selection and audience targeting

5) Monitor budget and adjust bids to gain better ROI

6) Track KPIs to assess performance and pinpoint issues

7) Produce reports for management (e.g. dashboards)

8) Write attractive and concise copy for adverts

9) Suggest and develop new campaigns across multiple channels

10) Maintain partnerships with PPC ad platforms and vendors

11) Find ways to reduce risk of click fraud

12) Keep abreast of PPC and SEM trends