Head - Digital Marketing - Healthcare

Digital Marketing Head

Hauz Khas Village, New Delhi

IJCP Group

Why should you look at this role?

Salary: upto 20 LPA

Company size: 51-200

About the Employer:

India's first healthcare focused integrated communications agency, IJCP Group was founded in 1990 by Dr KK Aggarwal and Dr Veena Aggarwal. Over the years, we have expanded our services to offer 360 degree communications across categories including media relations, events, public relations, KOL outreach, film making, content development and management. We now service clients across categories such as startups, e-commerce, pharmaceuticals, retail, fashion and lifestyle, education, IT and Tech, FMCG, Social Sector and Fin-tech.

What you will do everyday:

- Drive Performance marketing for the client accounts

- Lead a team and build the digital marketing division

- Strategize paid campaigns and find new ways to generate leads by engaging in regular performance analysis and closely work with business teams

- Define KPIs, design and track marketing metrics

- Share actionable insights and optimisation touchpoints.

Your Superpowers:

- Previous experience in a digital agency is preferred

- Should have previously managed a team

- Should have knowledge of performance marketing on facebook and google

- Data analysis & metrics-driven

- Knowledge of using tools such as google ads, paid campaign reports, google analytics, CRMs

- Up to date with the latest trends in PPC/SEM

Reporting Structure:

This role will report to Nilesh Aggarwal - CEO, IJCP Group

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