Head - Digital Marketing - Gourmet Food Business

The Company is a leading South based client in gourmet foods space.

Roles and Responsibilities:

- Creating marketing content for the brand to drive engagement and organic growth

- Lead generation campaigns on various platforms such as Online PR, Google ads, Facebook & Instagram ads, emailer campaign, live sessions, influencer campaigns, blog

- Overall responsible for generating revenue of the brands through social media and digital marketing plans.

- Responsible for handling paid media where it would circle around building efficiency, reach frequency, cost per reach, cost per engagement, maintaining healthy CTR rates.

- Knowledge of data set segmentation

Required Education, Experience and Skills:

- MBA from top school, 12+ years in marketing, with minimum 5 years in digital marketing .

- Preference will be given to candidates from Tier 1& 2 Business Schools .

- Should have sufficient experience in leading and managing SEO/SEM, marketing database, social media and/or display advertising campaigns

- Good Team Management Skills and leadership Excellent team player with good written and verbal communication skills.

- Ability to manage/influence multiple stakeholders, good cross functional skills