Head - Digital Marketing - Global

- Plan and manage budget across all digital channels and platforms; develop an overall digital marketing strategy and see-through campaign implementation.

- Build, lead, and manage a team of Digital Marketing Managers/Executives.

- Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met

- Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives

- Test, measure, analyze, and optimize the performance of search, social, and content to display across conversion funnels to boost customer engagement and conversions, lower the cost of customer acquisition, and increase customer lifetime value (LTV)

- Set up dashboards and develop models for data presentation to the heads of departments and suggest recommendations for business performance improvement

- Source for and work closely with digital agencies to ensure the digital marketing objectives and strategies are communicated and aligned

- Communicate regularly with all relevant stakeholders including sales & marketing teams and the IT department to ensure all digital efforts are fully synced up

- Work closely with in-house teams and maintain client relationships by scheduling regular meetings to go through reports and provide actionable insights

- Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness

Required Skills:

- Minimum experience of 15 years in Marketing and Ideally 10 years experience in managing digital marketing specifically

- Experience working with digital agencies

- In-depth knowledge and experience using various digital marketing platforms and tools

- Proven track record of effective budget planning and management

- Experience interpreting analytics reports and producing actionable insights