Consultant at Confidential
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Head - Digital Marketing - Gaming Firm (5-7 yrs)
One of the leading Gaming company is looking for Head Digital Marketing.
The role: To lead in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology.
You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
KEY RESPONSIBILITIES :
- User acquisition through Facebook, Google Ads, Instagram, and other channels of acquisition
- Delivery of RoI and target KPIs from channels of acquisition
- Devising the strategy for user acquisition and bringing down the CAC
PERFORMANCE MEASURES :
- CAC of acquired users
- No of users acquired
- Quality of users acquired
- Minimum Qualification: Post Graduation in marketing
KNOWLEDGE AND SKILLS :
- Experience of working on FB/Google Ads
- Hands on experience on getting RMG platforms whitelisted on FB/Google
PERSONAL ATTRIBUTES :
- Ability to meet deadlines
- Assertive and go getter attitude
- Strong team player
- Analytical mind
- Relationship building
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