Head - Digital Marketing - FoodTech Firm

Head Digital Marketing for a Foodtech firm - Tier 1/Tier 2 Colleges Only

Job Description: -

Acquire new customers to drive revenue and growth:

Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences

Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams)

Metrics: Monthly users & app installs, conversion rate (Revenue, New customers)

Increase repeat customers to drive revenue and growth:

Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting)

Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats

Metrics: Repeat revenue & repeat customers

Drive marketing efficiency by

Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition

Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates

Metrics: Cost on sales, cost of customer acquisition, cost of traffic

Develop effective marketing communication by:

Understanding product portfolio and offerings working with category teams

Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness

Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium.

Build long term digital assets such as organic search engine ranking, email subscriber base, app installs, content microsites, high-performance creatives etc.

Visualize and build the required analytics dashboards and insight tools (working with the engineering teams)

Desired Candidate:

Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEO, SEM, social media marketing, email marketing, retargeting, affiliate marketing, video adverts (experience required in at least 3 or 4 of these channels)

MBA with digital marketing experience. Overall 4 plus years of experience. Digital background on product is a plus

Expertise in advanced analytics implementation, reporting, and insights on a platform such as Google Analytics

Expertise in building & developing teams

Ability to understand & appreciate the operational challenges of the business-

Willingness to work under demanding and highly performance driven work environment

Ability to work with a cross-functional team across sales, product development, engineering, and operations.

Our Promise to You:

We will value self-awareness, intellectual honesty, judgment, empathy and positive energy over years of experience

We have no industry baggage and we are willing to try out new ideas

We are always excited to hear from you