Head - Digital Marketing - FMCG/Retail - IIM/FMS/MDI/ISB

Qualification : MBA from a Premium Institute

Key Responsibilities :

- Develop customer acquisition roadmap across digital channels including strategy, processes and tools.

- Will be able to carry the core responsibility of driving increased lead volumes across multiple products.

- Manage all paid B2C digital marketing channels including Google, facebook, twitter, LinkedIn, etc and drive higher web traffic through SEO and SEM strategies.

- Develop and manage content marketing, community management and remarketing strategies to establish brand awareness across the target markets.

- Act as a project manager for specific development projects across group companies including development of new website(s) and digital marketing services.

- Establish key metrics for digital marketing function to drive business results.

- Work with product teams to prioritize features that help drive new customers to the platform.

- Continuously test new channels of acquisition by prioritizing experiments and rigorous testing.

- Preferred industries : Healthcare, FMCG, Food companies, Telecom, Media, Automotive, BFSI, Consumer electronics, Digital marketing agencies etc.

Candidate Background :

- Experienced people manager (8+ years people management experience).

- Technical degree (CS, EE, - ) + MBA from premier institute preferred

- Proven experience defining and executing long term mobile marketing (acquisition/engagement) programs

- Post Graduate degree in marketing with recognized certification in Digital Marketing.

- Proven work experience of 10+ years in digital marketing.

- Strong experience in SEO,SEM and Affiliate programmes

- Demonstrated experience in target audience identification and creating campaigns that engage and inform the same.

- Experience in optimizing landing pages, user funnels and lead nurturing.

- Solid knowledge of web analytics tools

- Functional knowledge of HTML, CSS and other web development tools and constraints.

- Proven experience in identifying, recruiting and managing high performance teams

Interested candidates requested to share their resumes or please feel free to reach out to me on 9866550782.

Satyabhama