Head - Digital Marketing - FMCG/Online

Head - Digital Marketing

- Social media marketing : Developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.

- Search engine optimization (SEO) : Developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.

- Pay per click (PPC) campaigns : Sponsored online advertising paid for by the business to appear alongside non-paid search results.

- Mobile marketing : Includes app-based, in-game, location-based and SMS marketing.

- Affiliate marketing : Where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.

Salary Range : 10 - 12 LPA