Head - Digital Marketing - FMCG/Online

- Lead performance marketing (Engagement metrics on Social Media platforms) on digital platforms for Crompton

- Responsible for driving discoverability of brand Crompton through SEO & SEM

- Lead Crompton website revamp based results of UX/UI research results. Actions on Navigation bar, Homepage, Product and product details page and brochure zone to taken post research evaluation based on the feedback.

- Lead Campaign Planning & Execution across digital platforms (SEO/SEM. Google- Display/Shopping/Search/ Discovery, Facebook, Instagram and other social media, Programmatic) to meet key performance metrics.

- OnPage and Off page Optimization, Keywords Tracking, Organic and Paid Sessions, Competitor Analysis

- Support the brand team on development of brand digital assets

- Support the product marketing team on developing A+ brand content Handle multiple agencies digital, media and ecommerce liaising closely with the brand and the Product marketing teams.

- Shape and scale our digital and performance marketing efforts

- Identify and collaborate with right partners to enhance digital know-how and ensure usability of digital platforms

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption wherever appropriate.

- Build ORM process and Track ORM responses from Crompton to consumer within SLA (with help of agency resource)

Skills:

Website Design, UI/UX understanding, creating wireframes, Understanding of Meta Tags/Description, Header Tags. Image Alt tags etc.

Understanding of Basic SEO Parameters, Google Search Engine, creative Ad copies, Blog writing, Content Development etc.

Ecommerce- Understanding of performance marketing indicators for driving growth on Ecommerce platforms (Amazon and Flipkart)

Understanding of SEM, % SOV for Crompton and competition, Ad copies etc.

Problem Solving, Data analysis, Process Monitoring, etc