Head - Digital Marketing - FMCG/Consumer Durable

Head - Digital Marketing - FMCG/Consumer Durable

Strategic leadership role for B2C/B2B/D2C requirements:

- Expertise in handling/managing social media platforms

- SEO/SEM exposure

- Trend catcher and cost optimization expertise

- Media Analysis

- Taking responsibility of Social media marketing including website and social pages for brands

- Lead digital marketing activities for all existing brands and new categories to be launched.

- Guiding team in developing creative content basis the brands requirements/briefs

- Draw media plan and monitor and report, coordinating with digital media agencies and team

- Media agencies Handling- Briefing and Co-ordination with various agencies and brand teams

- Provide strategic input to the brands considering characteristics of different digital platforms

- Competition activity analysis for all the relevant competition brands and categories

- Manage backend activities for various consumer engagement activities

- Manage activity calendar for the brands

- Manage various data points, collate and create insightful report