Head - Digital Marketing - FMCG

Looking for a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion should comes through as he/she engages with customers, with the ultimate goal of turning fans into customers, and queries into orders.

Responsibilities

- Deliberate planning and goal setting for Digital platform

- Development of brand awareness and online reputation

- Customer Experience management, CRM, ORM

- Visual Design and web management

- Content management

- SEO, SEM and generation of inbound traffic

- Cultivation of leads and sales- Engagement & Conversion strategy

- Grow and expand company online presence into new social media platforms

- Increase presence on existing platforms including Facebook, Twitter, Quora, Instagram etc.

- Assist with the planning of marketing strategies to help drive traffic to the website

- Track and utilize social media influencers

- Ensure you produce a consistent brand message across all the social media channels

- Assist with social media performance reports

- Monitor, listen and respond to users and support the operations teams for response management

- Develop and expand the user community and influencer outreach efforts