Head - Digital Marketing - FMCG

1. SPOC for Digital Function.

2. Liaison with External Partners for effective Brand Leverage.

3. Internal Cross Functional Coordination capability for building end to end campaigns

4. Responsible for Third Party Sales, Platform Relations, Campaign Planning, Off takes and Primary Target Planning, Trade Marketing and Promotions, Exclusive Launches, Stock Alignments, Budgeting with long term expenses, Working Capital Management, Partnerships for 360 degree benefits.

5. Responsible for Digital Marketing, Digital Campaigns Product Launches, Social Media Campaigns, 360 degree campaigns, Offline support campaigns, SEO and SEM, Website Promotions, Sales, Traffic, Engagement, Upgradation, Social Media Handles Management, Content Buckets, Platform Based stratetgy, ROI driven models, Digital Amplification with ecosystem

6. To manage Google, Facebook, InMobi, Content Building, Building properties, Activities for Offline to Online Engagement Properties, Influencer Management for UGC driven support

7. Platform wise Sales Achievement, Growth over last year, Platform wise Potential index

8. Digital Marketing RoI driven achievement across KPI's engagement, Reach, CTA efficiency, Website Traffic, Website Sales, Social Media Handles, Followers, Engagement of Posts, Reach, Key Word Performance