Head - Digital Marketing - FMCG

- Formulating and devising brand strategy and plans to achieve the brand objectives.

- Deciding the marketing mix and communication strategy for the assigned brand by analysing consumer research data, highlighting business challenges.

- Creating marketing content for the brand to drive engagement and organic growth.

- Driving lead generation campaigns on various platforms such as Online PR, Google ads, Facebook & Instagram ads, email campaign, live sessions, influencer campaigns, blogs, etc.

- Generating revenue for the brand through social media, digital marketing platforms and conventional marketing techniques.

- Responsible for handling paid media where it would circle around building efficiency, reach frequency, cost per reach, cost per engagement, maintaining healthy CTR rates.

- Knowledge of data set segmentation.

- Driving new product development and/or innovation of existing products and ensures conceptualisation and finalisation of new ideas.