Head - Digital Marketing - FMCG

- The opening is with a leading FMCG company for their Digital Marketing Team.

- Monitor and manage annual Digital Marketing budget across Digital, Social Media & PR

- CRM campaigns to timely rollout consumer offers & merchandise combos to capitalize on upsell / cross sell opportunities

- Understand business objectives and develop a media and advertising strategy to build a strong brand identity across all touch points (internal and external)

- Develop an annual advertising and media planning calendar, detailing the brand building, marketing activities and initiatives the organization needs to undertake

- Own and manage the periodic updation of the design and content of the website and social media platforms; seek periodic feedback from key stakeholders to identify areas for further improvement within the same

- Build and effectively manage all online, social media and other digital interactions and relationships

- Work closely with Head - Branding & Market Research and Brand Managers to develop an ATL calendar specifically focusing on activities to be executed over television, newspaper, online and digital platforms

If interested, kindly share your resume.

Pls mention your current and expected salary package as well.