Head - Digital Marketing - FMCG

- Creating marketing content for the brand to drive engagement and organic growth

- Lead generation campaigns on various platforms such as Online PR, Google ads, Facebook & Instagram ads, emailer campaign, live sessions, influencer campaigns, blog

- Overall responsible for generating revenue of the brands through social media and digital marketing plans.

- Responsible for handling paid media where it would circle around building efficiency, reach frequency, cost per reach, cost per engagement, maintaining healthy CTR rates.

- Knowledge of data set segmentation