Head - Digital Marketing - FinTech

About the role:

- Lead and manage all digital campaigns, from ideation to media planning to optimization and performance analysis.

- Lead all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, App Install, Affiliate, Direct buys etc. Serve as the strategic lead for programmatic display, especially the DoubleClick suite

- Drive brand communication through marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts

- Develop a deep understanding of the target consumer and become his/her advocate across digital initiatives

- Partner closely with the consumer marketing, operations and analytics teams to define campaign performance metrics to ensure a high level of effectiveness Performance Measures 

- Number and quality of new users

- ROI for Marketing campaigns

- Adherence to timelines for each brief

- Quality of creative output according to the brief.