Head - Digital Marketing - Fashion/Retail

Our reputed client is India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. They are currently looking for Digital Marketing head for one of their leading brand.

Salary and Incentive would be best in the industry

Job Purpose : Responsible for setting up, implementing and managing the overall company's digital marketing strategy. This includes planning, implementing and monitoring the digital marketing campaigns across all digital networks. It also involves building skincare/beauty vertical in near future.

Job Responsibilities :

Spearheading the entire Digital Marketing activities of apparel, accessories, beauty and other lifestyle products. The goal is to drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits

Building a marketing strategy based on the current data, trends, etc. Define online advertising strategy and creation of multichannel advertising campaigns

Also prepare and manage digital marketing budget and measure ROI and KPIs for the same

Create, manage, optimize ad spend across these in a data driven approach

Conversion funnel optimization based on changes in Google AdWords, targeting, bidding, choice of landing page etc.

Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing

Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs.

Email marketing strategies to drive higher returns

Developing highly effective & creative demand generation initiatives

Constantly innovate on channels and advertising to build a competitive differentiation around fashion

Job Requirements :

Proven work experience as a Digital marketing professional

The Candidate must be from Fashion/Beauty Background

Maneuver digital marketing campaigns through all media

Solid knowledge of online marketing tools and best practices

Hands on experience with SEO/SEM, Google Analytics