Head - Digital Marketing - eHealthcare

This is a key role with an upcoming eHealthcare company to help set up things from scratch and develop their digital strategy.

Looking for ambitious and aggressive professionals, who have skills in driving healthcare marketing consulting, lead generation, client servicing, relationship building.

The role will require performing on the below mentioned activities at a broader level:

- Work with CEOs and CMOs in the formulation of strategies to build a transformational digital experiences

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

- Managing paid campaigns on Google Ad Words search and display, Bing and other Ad Networks

- Launch optimized online adverts through Google Ad-words, Facebook etc. to increase company and brand awareness

- Be actively involved in SEO efforts (keyword, image optimization etc.)

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Provide creative ideas for content marketing and update website

- Collaborate with designers to improve the user experience

- Measure performance of digital marketing efforts using a variety of Web Analytics tools (Google Analytics, Web Trends etc.)

- Acquire insight into online marketing trends and keep strategies up-to-date

- Maintain partnerships with media agencies and vendor.

- Handling clients query about management which suits their requirement

- Experience with SEO Tools: Google Analytics, SEO Moz, Google Webmaster tool, Bing webmaster tool, Majestic, Link analysis tools, competitor analysis tools, other link and keyword research tools.