Head - Digital Marketing - Education

Opportunity to work with one of the leading Education based MNC based at Noida location.Company Is offering its services to all the verticals right from school to Higher Division.

Company is looking candidates for the profile of Head Of Digital marketing. He/She will be responsible for the following role:

- Reporting directly to the VP-Marketing; the DGM/GM - Digital Marketing builds & executes the digital marketing strategy to support the overall organization marketing goals

- Responsible for marketing the business digitally in the direction articulated by company leadership.

- Develops plans for a sustained digital engagement with our key audiences: Students, faculty, authors, policy makers, business partners, etc.

- Optimizes the usage of the digital platforms to achieve the desired impact on creating awareness & perception about Company brand & products.

- Develops & leads our push into the digital space with digital demand generation initiatives which supports the business in creating a healthy pipeline. Tracks, measures and reports conversions. Drives the automation of audience marketing.

- Identifying and formalizing digital marketing alliances with brands/products/assets having synergy and positive rub-off effect.

- Holds and maintains digital media partnerships & relationship.

- Leverage CRM, data and analytics to drive insights, trends, cross-sell, up-sell opportunities.

- Build and executes content marketing strategies, A/B testing of content, advertisements, landing pages, etc.

- Integrates with the tele-engine