Head - Digital Marketing - Education

Head - Digital Marketing

- Prepare a 360-degree marketing road-map for the business with medium (3-6 months) and long-term goals (1 year)

- Brainstorming new ways of segmenting potential customers and means of communication, leading to quick-test pilots (what works/what doesn't) to increase relevant user-traffic

- Identification of new markets/opportunities for growth in India (Tier 2-3) and International markets

- Budget and execute multi-channel lead acquisition strategy (digital/offline) in conjunction with the business team's requirements

- Develop, implement, and refine retention marketing strategy to drive cross-sell/upsell and improve DAU, WAU, MAU

- Build an experimentation framework and conduct A/B experiments with clear success/failure metrics to improve funnel effectiveness and also feedback into the product what consumer journey influencing experiments can be turned into a product features to broaden the funnels.

- Measuring and reporting performance of growth marketing campaigns at a cohort level and assess against goals (ROI and KPIs)

- Define an effective communication personalisation strategy basis user behaviour on platform and deploy recency, frequency and monetary value based optimisations

- Partnering with the creative teams to advise on compelling ad copies (Images & content) for various mediums and channels, developing test ideas, and managing A/B testing

- Work with the best: Learn from leaders who have built Toppr from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.

- Continual growth and impact: We have over 10 million users, and we've more than tripled our revenue year-over-year. Touch the lives of millions of young students. Watch your work make an impact on achieving Toppr's goals.

- As the business grows, you grow: We want Toppr to be built from within. We look at you as someone with the potential to make Toppr a $10B company and become the future CMO of Toppr.

- Great exposure to all parts of the business: You will partner with and be exposed to every team: an unparalleled opportunity to learn about all the nuts and bolts of a business.

- Complete ownership: You'll have the freedom to strategize, drive daily operations, and run experiments to increase the revenue and EBIT.