Urgent Opening for Performance Marketing Profile with Education Industry Location - Hyderabad Experience - 10+ years Salary - 30 lac + Roles and Responsibilities Brand : - Implement the brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. Promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels. - Own the brand- in the market and direct the usage of visual identity, tonality, and brand values across all touchpoints for end users and other stakeholders in line with our branding strategy. Launch Strategy and Digital marketing campaigns - Create a marketing blueprint for the year that guides the team and fulfils the business requirements - Use a data driven approach to create and execute a launch plan in the market including budget allocation, channel strategy, messaging, and team allocation - Day-to-day management of all marketing activities including digital marketing campaigns, CRM, PR, and user acquisition strategies. - Track and optimise execution based on performance to maximize return on ad spend and other resources - Ensuring the ad content is fresh, relevant, and updated in an ever-changing, competitive online advertising landscape. Operations and Team management: - Build a CRM system for B2C users to track, target, remarket and upsell - Create benchmarks and data analysis systems to track and monitor spends and returns - Represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership. - Measuring and reporting performance of marketing campaigns and assessing against goals (ROI and KPIs). - Inspire action from global and local cross functional teams through data-driven insights, and execute locally with operational rigour and efficiency Qualifications and Experience: - A relevant bachelor's qualification or equivalent experience/Master's degree preferred - 8+ years of experience in Marketing, with experience in managing digital marketing teams with demonstrated history in leading digital brands/business - Deep understanding of mar-tech, digital marketing tools and trends a must. - Experience leading and managing a marketing team spanning content marketing, social media campaigns, CRM and PR - Wide experience of demand generation tactics including digital/social marketing automation - Familiarity or experience in EdTech is advantageous Competencies: - The ability to multitask, meet deadlines, and work successfully in a fast-paced environment, and an enthusiasm for working in a start-up - Demonstrated success in building and nurturing brands, user acquisition and business growth - Experience with the development of marketing operations and systems including CRM tools, Digital marketing tools and analytical tools - A mix of data driven decision making and creative problem solving to meet the marketing challenges - Excellent verbal and written communication skills - Consumer focused approach partnered with strong brand building skills - Business acumen and market insight - Ability to communicate with large groups as well as one-on-one with senior administration, faculty, and employers

Hyderabad

Head - Digital Marketing - Education 

Head - Digital Marketing - Education  ,Job Description for Head - Digital Marketing - Education  in MNR Solutions Pvt. Ltd. in  Hyderabad for (10-19) years of experience. Apply Now!

Job Description for Head - Digital Marketing - Education  in MNR Solutions Pvt. Ltd. in  Hyderabad for (10-19) years of experience. Apply Now!