Head - Digital Marketing - eCommerce Startup

Head- Digital Marketing (e-commerce Startup)

There is an opportunity for one of our client e-commerce start-up based out of Mumbai.

Role : Head- Digital Marketing

Location : Mumbai

Role and responsibilities :

- Devising strategies to drive online traffic to the company website.

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns

- Utilizing a range of techniques including paid search, SEO and PPC.

- Overseeing the social media strategy for the company.

- Managing online brand and product campaigns to raise brand awareness.

- Managing the redesign of the company website.

- Improving the usability, design, content and conversion of the company website

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements of the role :

- Bachelor / Master degree in Marketing with 2-5 years of experience

- Proven working experience in digital marketing and willing to work with start-up.

- Previous experience in a similar digital marketing role.

- Experience managing PPC, SEO and Affiliate programmes.

- Strong understanding of current online marketing concepts, strategy and best practice.

- Experience in eCommerce, SEO, PPC, Email marketing, and social media.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns