Head - Digital Marketing - eCommerce/Retail/D2C

Head - Digital Marketing - eCommerce/Retail/D2C

Responsibilities:

- Own the complete digital strategy, developing and executing a roadmap to achieve ambitious growth goals.

- Lead the development and optimization of our website, ensuring a seamless and engaging user experience.

- Oversee all performance marketing initiatives (PPC, Social Media Ads, etc.) to drive targeted traffic and conversions.

- Champion the growth of our D2C business, implementing effective strategies to acquire and retain customers.

- Develop and manage SEO strategies to boost organic website traffic and brand visibility.

- Track ROI and KPIs across all digital initiatives, making data- driven decisions for continuous improvement.

- Collaborate with internal teams (design, product, marketing) to ensure a cohesive digital presence.

- Create and present compelling business plans and reports to leadership.

Requirements:

- Minimum 5 + years of progressive experience in Digital and Performance marketing roles within the fashion or Ecommerce industry.

- Extensive experience in Direct- to- Consumer (D2C) strategies, including customer acquisition, retention, and engagement.

- Helping D2C brands scale there online business keeping profitability to sustain the tough competition with Established Deep Pocket Giants.

- Google Ads Search, Display certified or GAIQ certified.

- Campaign Management

- Data Driven Optimization

- ROI Enhancement

- Team Management.

- Bachelor's/Master's Degree in Marketing communications, Business Administration or equivalent