Head - Digital Marketing - eCommerce

Reports to Vice President Marketing

Purpose : To budget, develop & execute a Digital Marketing, social media, aggregator and alliances strategy for the organization, and making it at the cutting edge of engagement and experience for the - new age- consumer.

Key Accountabilities :

1) Performance Marketing :

- ROI on paid marketing

- Conversion

- % ecommerce to overall business and growing that

2) Organic and Direct traffic :

- Constantly working on SEO

- Innovative ways to drive more organic and Direct traffic

- Creating potentially - Viral- content

3) Aggregators and alliances :

- Managing relationship with Aggregators

- Growing but at the same time minimizing dependency on Aggregators

- Work with CRM team to bring aggregator customers to our own platforms

- Driving significant incremental revenue via alliances and partnerships without depending on discounts Media

- Managing digital media budgets, earned media, targeting, Precision Targeting

4) Digital Creative Management :

- Content Creation

- Managing all digital creative /creative agency relationship

- Overall impact - brand image and sales

- Social media marketing

Candidate must have prior experience in e-commerce.