Head - Digital Marketing - eCommerce

- Develop, create, manage, review, and perform program marketing responsibilities associated with Google Ads, Facebook, Linkedin, Youtube, Instagram and other digital platforms.

- Plan, develop and manage SEO, SEM, email marketing, and social media campaigns.

- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid marketing initiatives

- Plan and execute on monthly and quarterly plans to scale the lead volumes and manage marketing spend

- Acquisitions & Traffic Growth - Bringing Customer Acquisition Cost down with a steady focus on quality user growth & retention.

- Manage email marketing campaigns end-to-end, including conceptualization, targeting, scheduling, campaign set-up, testing, execution, reporting and optimization, reaching prospects & existing customers.

- Provide oversight, manage and can generate daily, weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Idea & conceptualize new marketing and communication ideas resulting in marketing effectiveness

- Build long-term digital assets such as organic search engine ranking, email subscriber base, content microsites, high performance creatives etc.

- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics

- Focus on the ROI of all marketing activities and have the creative ability to constantly improve performance.