- Develop, create, manage, review, and perform program marketing responsibilities associated with Google Ads, Facebook, Linkedin, Youtube, Instagram and other digital platforms.
- Plan, develop and manage SEO, SEM, email marketing, and social media campaigns.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid marketing initiatives
- Plan and execute on monthly and quarterly plans to scale the lead volumes and manage marketing spend
- Acquisitions & Traffic Growth - Bringing Customer Acquisition Cost down with a steady focus on quality user growth & retention.
- Manage email marketing campaigns end-to-end, including conceptualization, targeting, scheduling, campaign set-up, testing, execution, reporting and optimization, reaching prospects & existing customers.
- Provide oversight, manage and can generate daily, weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Idea & conceptualize new marketing and communication ideas resulting in marketing effectiveness
- Build long-term digital assets such as organic search engine ranking, email subscriber base, content microsites, high performance creatives etc.
- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics
- Focus on the ROI of all marketing activities and have the creative ability to constantly improve performance.
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