Head - Digital Marketing - eCommerce

Experience : 4 - 8 Years

CTC: 18 - 24 Lakhs

Vacancy : 1

Job Description :

Responsibilities:

1. Campaign planning and executions:

a. Strategize and create highly impactful marketing campaigns

b. Lead the team to execute it

c. Analyse and improve the campaigns

2. Tactical Strategies and execution:

a. Strategies and lead the marketing activities across SEM, Retention Marketing, Retargeting, Email, Social Media and SEO

3. Brand management :

a. Translate brand strategies into brand plans and brand positioning

b. Help the brand to grow in reach and reputation

c. Align the company around the brand's direction

4. Content Marketing: Creating the Calendar, Lead the team to execute it, Analyse and improve

5. Team Building and Team Nurturing

Competencies:

- Passionate about digital marketing

- Outstanding problem solver, ability to think creatively

- Ability to clearly and effectively articulate thoughts and points

- Proven track record of setting challenging objectives and achieving ambitious goals

- High level of integrity, autonomy and self-motivation

- Hands on with SEM, Email and Social Media marketing

- Understand search engine optimization and has experience in SEO

- Well versed with Google Analytics

- Ecommerce/ Internet Industry work experience

Optional but added advantage if you:

- Familiar with Google Tag Manager

Candidate must fulfil

- Education: MBA preferred, if not MBA, Btech graduate can also apply

- No Fresher

- Work experience: 4-7 years (Worked in an internet company for at least 4 years)

Qualification: BTech, MBA

Working Days : 5 Days a Week