Posted By
Posted in
Sales & Marketing
Job Code
400137
Job Description:
- Work with product managers to gather requirement, plan timelines, resources and execution on projects
- Build marketing budgets to execute product and marketing objectives
- Direct teams to develop websites, Microsites, landing pages, digital ads
- Manage email marketing - designing, integrating, tracking email campaigns, managing newsletters and digital nurture campaigns
- Develop monthly, quarterly and yearly reporting on all digital asset and marketing campaign performance
- Work with web designers and developers to produce creative designs for websites / emailers / brochures / campaigns etc.
- Build an internal team of designers, social media specialists, content writers etc.
- Keep abreast and implement latest web technologies to improve the user experience
- Work with the team to build and analyze reports: draw insights, help the team identify optimization tactics and adjust strategy accordingly
Requirement:
- Must have deep understanding and hands-on knowledge of, SEO, SMM, SEM, PPC, content creation and management aspects
- Must have managed a team of content writers, web designers, developers and SEO, SMM, SEM, PPC Analysts
- Creating social media communities and driving awareness & engagement
- Must have an excellent eye for design & UI/UX
- Formulate the content strategy for all digital assets and be responsible for it
- Must have an eye for content that captures audiences and results in higher clicks and direct the content development team accordingly
- Deep understanding of web analytics tools across digital and social media
The ideal candidate should have:
-3-5 years prior experience supporting direct-to-customer digital marketing communications within a corporate or agency environment (or start up)
- Demonstrated project leadership in digital marketing creative
- Development, cross-functional planning and campaign management
- Analytical skills; comfortable distilling campaign data into
- Actionable insights and optimization opportunities
- Strong understanding of the eCommerce and applications environment
- Strong project management skills and ability to multi-task
- Ability to work and deliver in tight timelines
- Good understanding of new technologies and how they can be applied to marketing
- Strong understanding of web/digital technologies
Srishti
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Posted By
Posted in
Sales & Marketing
Job Code
400137