Head - Digital Marketing & Distribution - Fashion/Luxury Startup

Head Digital Marketing & Distribution - Fashion/Luxury Start up

Core Team Member

Fashion Designer/Luxury Start up (Mumbai)

- 4 to 10 years of progressive experience working in a marketing leadership role with experience in Digital (SEO, SEM, Social Media, Email Marketing, Affiliate, Alliances, Display Ads, Video Advertising, Re-targeting, Mobile Marketing) and Offline (ATL, BTL, partnerships, PR and community management) marketing activities.

- Prior experience in eCommerce and/or consumer Internet is highly preferred but not required; we will highly consider an upcoming marketing leader in India's Internet ecosystem or a second in command marketing leader in leading eCommerce companies

- Demonstrable success in creating, executing and measuring marketing plans and campaigns across channels with a track record of successfully achieving KPIs in the technology driven environment

- Create, own, and implement overall marketing strategies, providing leadership and direction to team members

- Understanding the company's unique market position, its advantages and challenges for marketing channels.

- Develop, iterate and launch marketing programs, rolling out to multiple new markets and geographies

- Manage and lead the Marketing team, PR efforts, Demand Generation, Platform Marketing, Product Marketing, Program Management and Brand Management.

- Plan and execute integrated marketing campaigns that builds the company's pipeline and also mature existing opportunities

- Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, Social, affiliate, alliances and more to build lead database and increase qualified opportunity creation.

- Manage, track, report and present programs budgets by channel - campaign costs, performance, and ROI through the demand generation life-cycle.

- Provide marketing expertise to the Company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics

- The ability to articulate platform and brand vision to the community at large and also to internal teams

- The candidate should be an enthusiastic, experienced, metrics oriented marketer who enjoys challenges and pushing his/her limits

- Ability to collaborate across departments

- Result oriented and ready to take ownership

- Must have a desire to make impact and high work ethics

Antal International
Scarlet
+91 22 40634917