Head - Digital Marketing - D2C Platform

- Create & deliver growth plans for the brand's D2C platforms and take onus of D2C business delivery.

- Driving performance on all performance-marketing channels such as Facebook, Instagram, Google etc., as well as organic, direct and affiliate sources of revenue and traffic.

- Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.

- Deliver customer delight through on-site and off-site interventions.

- Improve profitability of the D2C business with enhanced ROAS

- Drive better CRO, higher AOV, lower CAC & higher LTV

- Own site optimization and A/B testing to deliver conversion growth.

- Drive product content and user-generated content optimization.

- Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.

- Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.

- Work closely with the brand teams, supply chain teams and other stakeholders in the value chain on all aspects related to growth, sales, content and creatives.

- Create a supportive and collaborative environment in which team members are coached, trained and provided with opportunities through development.

- Hire & build a highly passionate and self-driven team internally to sustainably and profitably grow the D2C business for the brands.