Head - Digital Marketing & Customer Acquisition - Insurance - IIT/IIM/ISB/MDI

Head Digital Marketing - Insurance - IIM/IIT/Tier1 MBA

Job description :

- Do you enjoy innovating, Are you looking for a role with end-to-end ownership and visibility with a new entrant in the growing Insurance industry in India

- The Head Digital & Customer Acquisition owns running performance marketing programs and building intelligent products that get customers and keep them coming back.

- As the Head of Digital & Customer Acquisition, you will lead a team to devise and execute digital marketing strategies to acquire new customers to the platform. You will be a hands-on execution expert in mobile marketing, and will work closely with the product and technical teams to improve the product experience for first time customers.

The client offers a creative, fast paced, entrepreneurial work environment where you'll be at the center of innovation fuelled by a passion to Make in India.

Responsibilities :

- Own the P&L for Digital Channels

- Develop customer acquisition roadmap across digital channels including strategy, processes and tools

- Work with product teams to prioritize features that help drive new customers to the platform

- Continuously test new channels of acquisition by prioritizing experiments and rigorous testing

- Grow and maintain reporting infrastructure, including performance tracking and forecasting

- Collaborate with Indian & global online acquisition partners to build world-class practices

- Be the catalyst of disruption in the Insurance industry with respect to digital business

Requirements :

- Be a domain expert with solid online acquisition experience (8+ years relevant experience)

- Proven knowledge and expertise in online acquisition (search, programmatic, content) tactics and best practices, include leveraging customer insights to drive web sales channel growth experience building in-house tools a plus

- Deep experience with Google and Facebook advertising products

- Experience in real-time performance optimization of results and managing significant advertising budget ($Xmm/month spend)

- Needs to be Data Driven, Innovative and Efficient

- Proven experience in quantitative & qualitative analysis to justify proposed actions & contingencies, including experience with A/B and multivariate testing

- Experience computing CAC, LTV and marketing ROI metrics

- Demonstrates ability to prioritize activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions

Candidate Background :

- Experienced people manager (5+ years people management experience).

- Technical degree (CS, EE ) + MBA from premier institute preferred

- Proven experience defining and executing long term mobile marketing (acquisition/engagement) programs

- Last but not the least, understanding of the latest technology trends and their application to real-life business situations