Head - Digital Marketing & CRM - Retail - IIM/ISB/MDI/FMS

Job description of Head of Marketing (Digital)

Role objective : Scaling up the digital presence at different channels. Sharpening the brand ethos through multiple promotions.

Reports to : CEO

Designation : Head of Marketing (Digital & CRM)

1. Responsible for digital marketing initiatives to drive 100+% ROI campaigns with reference to:

a) Performance marketing planning and execution,

b) Mobile application strategy,

c) Alliances and Partnerships,

d) Product Marketing.

2. Assisting Department in formulating strategic sales plans including forecasting and budgeting.

3. Head CRM programs to drive and enhance LTV of customer base.

4. Managing all creative requirements for online campaigns.

5. Ensure thorough usage of analytics and maintain a data-driven approach to marketing.

6. Monitor market, customer and competitor trends and advice management on ways to improve company competitiveness.

7. Develop and track metrics and success criteria for all digital marketing programs and activities.

8. Work with cross functional departments, agencies and vendors for Scaling up online sale.

Skills :

- Proven working experience in digital marketing, budgeting and strategy building.

- The ability to analyse and accurate conclusions to support sales and marketing decisions.

- Previous experience in handling minimum marketing annual budget of 50cr or more in digital marketing.

- Strong people management skills and the ability to manage and persuade at all levels of the company is essential.

- Good understanding of Google Analytics/ CRM/ Mobile/ Affiliate/ Content/ Email /SMS.

- Skilled in building Product & Operations efficiencies.

- Incumbent should be decisive; well-organized; detail oriented; ability to work with other stakeholders; calm under pressure with influencing skills, and result orientation.

The Successful Applicant

Qualification : B. Tech /Post graduated in marketing from premier B institute.