Head - Digital Marketing - Consumer Tech Startup

A Mobile-first, AI-powered, Next-generation Consumer Tech Startup for a global audience, being built out of India, is looking for a CMO.

The Team: An accomplished team comprising of IIM Alumni, Ex-Venture Capitalists, Founders and top notch Product, Sales and Ops guys. With a collective experience of over 50 years, the team has founded multiple startups, raised several rounds of Venture Capital, built and ran large scale businesses in India and US.

The Pitch: The product solves a real and growing problem, is global in scope, and built for the local commerce, with a clear revenue model from day one. Several Indian & Valley angels and Venture Capitalists have shown deep interest in the product and are keen to help build the product.

Position: Head of Digital Marketing

Location: Bangalore

Primary Channel: Online & Apps (Android and iOS)

Business Geography: Currently Bangalore / Hyderabad /Gurgaon

Job Description :

Acquire new customers to drive revenue and growth:

- Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences

- Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams)

Metrics: Monthly users & app installs, conversion rate (Revenue, New customers)

Increase repeat customers to drive revenue and growth :

- Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting)

- Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats

Metrics: Repeat revenue & repeat customers

Drive marketing efficiency by :

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition

- Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates

Metrics: Cost of sales, cost of customer acquisition, cost of traffic

Develop effective marketing communication by :

- Understanding product portfolio and offerings working with category teams

- Ideate & conceptualize new marketing and communication ideas resulting in marketing effectiveness

- Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium.

- Build long-term digital assets such as organic search engine ranking, email subscriber base, app installs, content microsites, high-performance creatives etc.

- Visualize and build the required analytics dashboards and insight tools (working with the engineering teams)

Desired Candidate :

- Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEO, SEM, social media marketing, email marketing, retargeting, affiliate marketing, video adverts (experience required in at least 3 or 4 of these channels)

- MBA from a premier school with digital marketing experience. Overall 5 - 8 years of experience. Digital product management background is a plus

- Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics, Apsalar etc.

- Expertise in building & developing teams

- Ability to understand & appreciate the operational challenges of the business

- Willingness to work under demanding and highly performance driven work environment

- Ability to work with a cross-functional team across sales, product development, engineering and operations.

Their Promise to You: -

- We will value self-awareness, intellectual honesty, judgment, empathy and positive energy over years of experience

- We have no industry baggage and we are willing to try out new ideas

- We are always excited to hear from you