Head - Digital Marketing - Consumer Durables/FMCG

- Digital marketing Head

- Performance marketing

- Digital ecosystem

- Marketplace and E-commerce Marketing

- Social Media Management

- Content Marketing

- Market Strategy

- Influencer Marketing

- Budget Management

- Team Management

- Google Analytics

- Hands on experience with SEO/SMO

- Paid Campaigns

Objective of the role :

- To drive the digital strategy and execution for multiple channels and categories for Brand , this would entail collaborating with different teams to ensure brand consistency and digital strategy and execution consistency

Reporting Structure : The incumbent position will report to the Chief marketing officer

Key roles and responsibilities :

- The role entails management of Social media, Digital ecosystem and Performance marketing

- Paid Campaigns: Execute and manage paid campaigns across Google, Facebook, Instagram, LinkedIn, and other native platforms including publisher and programmatic ads.

- Marketplace and E-commerce Marketing: Drive marketing strategies in various marketplaces and e-commerce platforms including Performance marketing for Amazon and Flipkart

- Social Media Management: Oversee all major social media platforms; focus on increasing followers and engagement, conduct competitor analysis, and develop effective strategies and elevate brand experience and build community and though leadership

- Content Marketing : Lead content marketing efforts to enhance

- Market Strategy : Contribute to the development and execution of go-to-market strategies and media planning.

- Online Reputation Management: Manage and enhance the company's online reputation, including managing Google My Business, App ratings ,Social media handles

- Online Rating Management process ownership for marketplaces

- Influencer Marketing: Develop and manage influencer marketing strategies.

- Budget Management - Manage the AOP and Budgets for multiple channels and categories.

- Generate innovative ideas to increase web traffic and lead funnel development and management

- Campaign evaluation and agency management

Team Management :

- Lead and motivate teams to enhance productivity and efficiency.

- Responsible for team development and performance management.

- Train internal teams to use digital technologies

- Collaborate with internal teams to ensure brand consistency

- Suggest new optimization methods to improve customer experience

Requirements & Skills :

- As a Digital Head you should demonstrate excellent digital skills combined with knowledge of the latest marketing techniques , performance marketing , Social media management

- Proven work experience in handling Digital , social and performance marketing

- Solid experience with online marketing tools

- Understanding of how digital channels work

- Hands on experience with SEO/SEM and

- Familiarity with Google Analytics

- Excellent interpersonal and team management skills

- Strong analytical skills

Preferred industry : FMCD/Consumer Durables but not restrictive

- Agency profiles can also be evaluated , they will have a good understanding of all dimensions and typically may want to move to a client side

Ideal years of experience : 10 years +