Head - Digital Marketing - Consulting/IT Services

Head of Digital Marketing

Location : Pune (Hybrid)

Skills & Expertise: Digital Marketing Strategy, Marketing Campaigns, Branding, Organic Campaigns, Paid campaigns, PR campaigns, Customer stories, content, testimonials, Brand management, and Marketing communication.

Industry & Domain: Consulting / IT services

Roles & Responsibilities:

Position Summary:

- This position is responsible to lead the end-to-end digital marketing strategy, its plan & execution, to achieve the business goals.

- This position works closely with the Head of Sales & the CEO, with direct responsibilities for Inbound demand generation, brand promotion, and network marketing.

Role & Responsibilities :

- Executing a results-driven, multi-platform online marketing & digital branding strategy

- Drive multi-channel marketing initiatives across affiliates, channel partners, and existing customers

- Lead a team of Marketing, Content, and Design Specialists to implement online marketing strategies including organic search, paid search, sales enablement & network partners.

- Track and measure the performance of all campaigns, using analytics-driven metrics &benchmarks

Job Requirements/Qualifications:

- At least 2 years of success in a similar role, with overall 8-10 years of relevant experience in digital marketing & brand promotion

- Should have a successful track record of using Search engine marketing, Keyword strategies and Content marketing

- Data-driven decision making & goal planning

Who Should Apply?

- You have consistently achieved goals & created success in your previous roles

- You should have managed end-to-end Digital Marketing & Branding cycles, from Setting-Up and Defining Digital Marketing Strategy, implementation, and Traction, conversion, and expansion.

- You are now working in a mid-size IT Consulting company (200-1000 people), in a similar role for the last 2-3 years.