Head - Digital Marketing - Car Tech Space

One of the leading player in Car Tech space is looking for a Digital Marketing Head

Location: Delhi

Reporting: CEO

Role details:

- Skilled in developing, implementing and managing e-business strategies to create visibility, traffic and leads for online business websites which maximize profit, build brand images and assisted in cultivating long-term relationship with the customers.

- Directing large scope online marketing multi budget campaigns from conception to execution across many industries

- Analyzing and assessing the search engine potential, competitor analysis, new tactics and market research.

- Planning and execution of online promotion plan/strategies using online avenues and resources.

- Hire, train, and supervise the work performance of employees in required internet marketing avenues.

- Maintains an excellent knowledge of the major search engines algorithm and ranking systems, specific for Google

- Highly proficient in SEO Strategy (software and tools), with a strong knowledge of SEOMoz, SPYFoo and Web Analytics (Google Analytics, Web Trends etc...)

- Create varied content to achieve the business outcomes of artist acquisition, seller/buyer engagement, and company branding.

- Create and manage the content for the blog as well as the social media channels, ensuring traffic as well as engagement through daily updates

- Managing online brand and product campaigns to raise brand awareness.

- Improving the usability, design, content and conversion of the company website

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data.

- Create niche content on promotions and business development.

- Execute alliances with established blogs and platforms.

- Define online advertising strategy (Facebook, Google, Youtube).