Head - Digital Marketing & Branding - B2C Channel - FMCG/Building Material/Product Industry

Head - Digital Marketing & Branding - B2C Channel - FMCG/Building Material/Product Industry

Education : Graduation + Masters specialization in Marketing from Premier B-Schools

Marketing :

- Strategic planning including market and competitive analysis, customer segment selection and penetration plans, and product positioning (cross selling and upselling)

- Work with MD and SBU heads to identify and develop strategic alliances and close/grow major customer accounts.

- Develop and implement marketing and sales strategies that consistently meet or exceed planned objectives. Convert sales opportunity by strategic marketing - branding, positioning and creative development.

- Develop and manage the Company's entire marketing budget.

- Develop and track metrics and success criteria for all marketing programs and activities.

Business support :

Work closely with SBU heads to :

- Develop and manage channel and partner strategies and programs, with a view to maximize sales and realization thru the SBU Marketing Manager.

- Oversee product management including market and customer research for the market and product requirements

- Interface with engineering for product development, product pricing and product lifecycle management.

- Oversee product marketing including product launch management, presentations, sales tools, competitive analysis and general sales support.

- Design and develop the ATL as well as BTL activities for the various BUs to enhance Sales

Digital Marketing :

- Develop & drive digital strategy, including content marketing and social media activity. Enhance the Digital Marketing initiatives of the organization

- Identify the emerging trends in the building material and construction space through consumer/customer/influencer insight, mapping global trends etc. to spot new business ideas for the company.

- Identify target audiences and devising digital campaigns that engage, inform and motivate

- Know how to apply a multi-channel marketing mix when planning campaigns

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Championing the Digital Marketing initiatives to engage customers, influencers, etc.

- Develop and lead HIL's social media Communications strategy and lead a more creative approach to online Communications.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Branding:

- Manage internal communications to improve the employment engagement scores

- Support the organization with new product launches, JVs, M&As, etc.

- Engagement with media houses and media channels.

- Lead the CSR activities for the organization and deriving the maximum mileage from the funds allocated

- Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars, collateral materials, analyst and market research management, and website design & content.

- Be the architect of the brand. Protect and grow it.

- Work closely with Agencies to convert the mission & Vision statement into marketing and branding initiatives.

- Provide strategic inputs and drive internal & external communications & PR

Behavioural Skills :

1) Leadership : Takes informed decisions and calculated risks. Takes effort to develop his/her juniors / subordinates / peers to give their best & to take up higher responsibilities.

2) Communication : Good communication and interpersonal skill

3) Customer Orientation : Should be customer-sensitive, take timely feedback from them and address their complaints immediately. Collaboration with peers and SBU /Functional heads.

4) Analytical Skills : Ability analyse the customer trends and use the data efficiently to launch new customer centric offers to derive sale benefit

5) Achievement Orientation : Should have high achievement orientation

Functional Skills :

- Experience in B2B and B2C channels of marketing

- Consumer research (Qualitative & Quantitative) ; concept briefing to analyzing the results & drawing effective strategy.

- Expertise in branding strategy formulation.

- A passion for Web technologies, the Internet and emerging technology

- Good knowledge of website analytics tools

- Corporate communication.