Head - Digital Marketing & Brand - Online & Retail Automobile Startup

Head - Digital Marketing & Brand

We are looking for a Head - Digital Marketing who will be responsible for planning, developing and executing the Marketing initiatives of a leading start-up who has recently initiated with its own automobile online and retail marketplace. Our client is setting up an innovative drift in used cars sales. Their nationwide network of purchase centers use an internally developed algorithm, and a professionally trained team to conduct inspections

Role KRA:

- Strategising and develop Digital marketing, brand positioning for the company and drive the team for performance marketing

- Identify new market opportunities and new channels for the team

- Work with the Sales team. Lead insight projects, formulate product positioning and messaging for product marketing

- Lead the content and editorial team to develop the right content for growth and also lead Marcom/ PR for the company

- Track SEO and Google Analytics data and make complex analysis .Research competition, investigate benchmarks and provide suggestions for improvement

Who we are looking for :

- Ideal Candidate should come with MBA from a Tier 1 B-School with 10+ years- experience in creating and executing Performance Marketing ( which includes Digital marketing) and strong understanding of BTL, stints that showcase a superlative ability to stay ahead of the curve.

- Expertise performance marketing & at least two sub domains and comfort with all other sub domains of marketing - Brand, creative & content, insights and analytic, consumer journey/exp management, events & activation, Lead gen/growth hacking and communication.

- Comfort with Startup operating model and consumer tech will be a def plus, though not critical

- Well networked in the Marketing & Advertising ecosystem with the ability to get a disproportionate level of creativity for the company