Head - Digital Marketing - BFSI

1. Formulate and execute the digital marketing strategy for the company across all channels

2. Generate leads from every possible source while controlling overall ROI. Come up with innovative ideas and growth hacks to drive more business

3. Track, report and optimise key business metrics across different channels using a variety of tools

4. Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes

5. Optimise all paid ad campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI

6. Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels

7. Manage all direct marketing efforts - Come up with mailer/ SMS concepts and regularly engage the audience by sending broadcasts. Manage email deliverability to ensure high inbox landing rates

8. Devise complete social media strategy to drive actionable results from social media campaigns

9. Work closely with the content writers to devise overall content strategy and drive more traffic and business. Proofread content pieces to ensure quality standards

10. Discover and manage relationships with corporate alliance partners to generate more leads

11. Find and manage relevant affiliate marketing agencies that can run performance driven campaigns to drive more business