Head - Digital Marketing - BFSI

1. Measure media campaigns across multiple digital channels especially ROI

2. Should be able to analyse key metrics in digital space

3. Should have strong understanding of all major digital media platforms such as Google ads, Facebook ads, AMS (Amazon), Taboola etc.

4. Ability to understand as to how digital media algorithms of various platforms works and how to make the best use of each platform.

5. Should be able to define relevant target audience and the best ways to reach them on different platforms.

6. Ability to measure audience footprints through media tracking.

7. Should have a strong web analytics experience on platforms such a Google analytics, etc.

8. Should have experience in managing platform relations regularly via Facebook, Google etc.

9. Should be aware of latest industry trends, best practices and case studies of how brands are using media channels in current digital landscape.