Head - Digital Marketing - BFSI

1. Formulate and execute the digital marketing strategy for the company across all channels

2. Generate leads from multiple sources within ROI guidelines

3. Track, report and optimize key business metrics across different channels using a variety of tools

4. Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes

5. Optimize all paid ad campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions

6. Manage all direct marketing efforts - Come up with mailer/ SMS concepts and regularly engage the audience by sending broadcasts.

7. Devise complete social media strategy to drive actionable results from campaigns

8. Work closely with the content writers to devise an overall content strategy and drive more traffic and business.

9. Discover and manage relationships with corporate alliance partners to generate more leads

10. Find and manage relevant affiliate marketing agencies that can run performance-driven campaigns