Posted By
Posted in
Sales & Marketing
Job Code
311608
Job Description:-
- Plan and lead the direction of internet marketing initiatives through strategy and implementation across all marketing channels/activities: SEO (Google Web Master & Analytics), SEM, Social Media, Email Marketing, Affiliate Marketing, Display Ads, Retargeting, Paid Campaigns, etc.
- Develop, design and execute strategy & road-map for digital campaigns.
- Work towards comprehensive goal of organic traffic and brand equity.
- Discuss and collaborate with content team and create a strong content marketing strategy so as to optimize user experience.
- Instrument conversion points and user funnels as per analytical tools. Also optimize marketing spend based on data and assess performance against goals (ROI and KPIs).
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Training and counseling team members as and when required.
Required Competencies:
- 10 - 15 years Experience in Digital marketing with a noticeable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with A/B and multivariate experiments and strong knowledge of website analytics tools (e.g., Google Analytics, Omniture, ComScore,etc.).
- Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity.
- Experience in setting up and optimizing Google AdWords campaigns.
- Strong analytical skills and data-driven thinking.
- Excellent leadership, entrepreneurial and execution skills.
- Strong project management and communication skills.
- Demonstrates high degree of flexibility and initiative.
- Strong knowledge of Search Engine algorithms & ranking strategies.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Working knowledge of HTML, CSS, and JavaScript development and constraints would be preferred.
Preferred Qualification:
- MBA (Specializing in Marketing) from a recognized university
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Posted By
Posted in
Sales & Marketing
Job Code
311608