Head Digital Marketing   Purpose of the Job : Our mission is to deliver the best customer experience for consumers seeking to do online banking and e-commerce. We are looking for a result driven and innovative thinker to help drive the growth of our business with digital marketing programs. The manager should be ROI focused, with a passion for ecommerce and online marketing.  Back ground :   The Banks Digital Channels including Internet banking and our flagship app iMobile are global leaders in the digital banking space. These channels provide a platform for customers to access their Bank relationships online. Customers can conduct a whole host of activities like online fund transfers, bill payments, shopping, investment and personal finance management.  These are world class electronic channels for banking services and are:  a) the most preferred choices for customers to bank with us  b) the most preferred online payment options  Key deliverables:   - Develop viable propositions and implement communication plans for key products and new launches in collaboration with product managers.  - Drive acquisition, sales and retention strategies for transactors through online marketing channels, which may include banner advertising, search, affiliates, comparison-shopping, email, social marketing, etc.  - Identify, propose & develop new opportunities to drive growth in online and mobile transactions through innovative marketing practices and programs.  - Work with partners and colleagues for co-marketing or funded marketing opportunities - build proposals, campaigns, etc.  - Have a good handle on transaction numbers and drive its value and volume in comparison to the competition.

Mumbai

Head - Digital Marketing - Bank 

Head - Digital Marketing - Bank  ,Job Description for Head - Digital Marketing - Bank  in Head Hunters in  Mumbai for (11-12) years of experience. Apply Now!

Job Description for Head - Digital Marketing - Bank  in Head Hunters in  Mumbai for (11-12) years of experience. Apply Now!