Head - Digital Marketing - Automobile

Job description

- Leading digital marketing strategy including Paid, Search, Display, Affiliate, Email, Fb Advertisement & SEO

- Manage & Taking ownership of Demand Generation through various social media channels

- Develop & promote content for demand.

- Build, plan and implement the overall digital marketing strategy

- Manage the strategy

- Manage and train the rest of the team

- Stay up to date with the latest technology and best practices

- Manage and oversee different digital marketing channels

- Measure ROI and KPIs

- Prepare and manage digital marketing budget

- Oversee all the company's social media accounts

- Measure and manage online content

- Track SEO and Google Analytics data and make complex analysis

- Build and inbound marketing plan

- Anticipate sales performance trends

- Organize and lead digital marketing team

- Research competition, investigate benchmarks and provide suggestions for improvement