Head - Digital Marketing

SUMMARY:

Develop successful, long-term digital marketing strategies for the Organisation.

RESPONSIBILITIES :

Online Strategy :

- Custodian for creation of entire Online strategy

- Drawing up of short term & long term plans in coordination with Senior Management

- Build our Digital Marketing roadmap

- Measure ROI and KPIs and prepare budget

Revenue Contribution :

- Execution of online strategy with an aim to maximize responses and leads, in turn maximize revenue

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

Content Creation & Execution :

- Work with various teams including Pre-sales, Sales, Marketing, Academics, Operations for content creation

- Monitoring of all online media and creating an appropriate response mechanism

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee all social media accounts

Community Creation :

- Work towards the creation of an online community.

- Monitor activities within the community and ensure end organization objectives are met

Team & Agency Management :

- Manage a team of Digital Marketeers, Performance Marketeers and SEO specialists

- Motivate digital marketing team to achieve goals

- Contribute in selecting the best agency(s) as per requirement

- Monitor and manage the agency(s) performance

REQUIREMENTS:

- Proven experience in heading the Digital Marketing Function and in designing and implementing successful campaigns.

- Solid knowledge of online marketing tools and best practices, hands on experience with SEO/SEM. Google Analytics & CRM Software.

- In-depth marketing experience and a passion for digital technologies.