Head - Digital Growth & Revenue - Mobile & Web

Job Scope :

- As the Digital Head, you will be responsible for developing, implementing company's overall marketing strategies across all digital channels to drive growth, retention & monetisation.

- Know-How: Digital Marketing, Social Media Marketing, SEO/SEM, SaaS, Google Analytics, Google Ads, Mobile Analytics and Attribution Tools, ASO, Mobile Advertising, Web

Job Responsibilities :

- Responsibility to develop and deliver all marketing, digital campaigns, ASO & SEO campaigns, digital strategy in order to drive growth and revenue

- Responsible for all planning and execution of ASO and SEO activities

- Plan and execute app acquisition, retention and monetization campaigns across Google, Facebook, Twitter, affiliates and other relevant platforms

- Drive new ways to grow customer engagement, retention, revenue from the mobile and web platforms

- Responsible for competitor analysis and sharing insights across teams to improve internal product development efforts

- Identify new channels of growth, optimizing the market funnels to improve customer acquisition and achieve intended ROI

- Work with product, engineering, business, design teams and other stakeholders to execute and optimize strategies

Qualifications and Experience :

- Degree in Marketing, Business Administration or related field

- 7+ years of experience in digital marketing (e-Commerce, HR/Job/Ed tech, consumer tech industry)

- 2+ years of experience working on mobile applications is a must

- Strong project management skills including demonstrated ability to think end-to-end, manage long term projects and manage multiple projects simultaneously

- Excellent written and oral communication skills, and a cross-functional collaborator

- Possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations

- Experience working on web and mobile marketing and analytics platforms is a must

Remote Working Available

Annual Salary: $75,000 - $150,000