Head - Digital - FMCG

JOB DESCRIPTION

- Leading the agenda for personal care portfolio presence & performance on ecommerce across brands. Work as the internal thought leader for personal care in ecommerce

- Leading the agenda for personal care brands on digital media. Serving as the one point contact for media planning & performance monitoring of digital media spends for the category apart from portfolio being anchored by the role.

- Anchoring business for future formats in personal care (specific categories) & driving performance through specific focus on digital media & new channels esp ecommerce.

- This will be a key business responsibility and would include managing the P&L, media deployment, pricing/promotions management, market shares & other consumer-facing metrics for the allocated portfolio of brands.

- Anchoring new business model launches in personal care (global brand rollouts through new com/digital facing business models)

- Ensuring personal care compliance on Digital 2.0 metrics and driving the relevant metrics to in turn fuel business performance for the category.

- Serve as the in-house expert/consultant for digital media & ecommerce best practices & experimentation, for all skin cleansing brand teams (Execution to be led by respective brand teams)

KEY REQUIREMENTS

- Excellent exposure & experience of handling ecommerce and/or digital media led businesses.

- Business experience preferred - past experience of managing brands/portfolio of brands with direct ownership of business performance & media planning

- Deep understanding of the digital media landscape and direct experience of driving experimentation/best practices in digital media planning, deployment & impact measurement.

- Deep understanding of the ecommerce landscape and direct experience of driving experimentation/best practices in ecommerce channels across key priority ecom platforms.

- Personal care experience preferred.