Head - Digital Analytics - Digital Marketing Agency

We are looking for position of Head- Analytics (digital) with one of leading Digital Marketing Agency in Delhi

JOB PURPOSE :

- To capture and translate data in to reports on customer behaviours in order to drive more effective campaigns and solutions, ultimately leading to client satisfaction and increasing revenue.

Data Analysis & Reports -

- To lead the Digital Analytics Team in its day-to-day process for finding ways to monitor, analyze and grow the Client's business through the systematic and continual assessment, support and guidance of the Client's marketing, advertising and overall business activities and strategies.

- Developing digital data plans, performance reporting, and analysis optimization recommendations across bought, owned and earned media touch points.

- In charge of taking the data and building a story to help your stakeholders solve their problems.

- Carry out general data research to produce media evaluation reports

- Overall responsibility for the teams output spanning a wide-ranging set of deliverables e.g. website build, A/B/Multivariate Testing, Google Analytics implementation, training, dashboard creation, ad-hoc consultancy, DMP implementation, campaign trafficking, ad server setup & selection, tag management, attribution

- Use of data analysis, mining, and migration techniques for enhanced targeting, audience segmentation, clustering, profiling, and regression analysis.

- Development and maintenance of internal automated reporting tools, documents, scoring systems, and dashboards for on-going and post-campaign reporting.

Team Management

- Should have the ability to effectively and efficiently manage a large team

- Ensure minimal attrition

- Conduct regular meetings and ensure seamless execution

- Analyzing training needs of team members and arranging ensuring staff are making use of available training opportunities

- Set KPIs for the team and ensure they are duly met with by leading and guiding team members as and when required.

Other desired skills :

- Expert knowledge of DoubleClick/DART, AdobeAnalytics/Omniture Site Catalyst and Google Analytics.

- General understanding of digital advertising, digital media strategy, ad placement types, placement-level insight, and standard media metrics.

- General knowledge of SEO and keyword advertising will be helpful.

- Passion for the online marketing, advertising, and analysis

- Expert knowledge of Excel and MS Office

- Knowledge of Tableau and/or Google Data Studio

- Understanding of structured vs. unstructured datasets and how to apply them to analytics processes

- Strong leadership and interpersonal skills.

- Strong analytical, decision-making, and problem-solving skills and abilities

Shruti
sabio HR